HOTEL EUROPA, 1992

local building materials, light box, (as installed in Capadocia)

Cappadocia located in the middle of Anatolia which hosted the early Christianity in its hidden villages and churches carved in the rocks more than a 500 years ago is a popular tourist destination. Artist build this structure on a precipice overlooking the historic valley with the local stone and branded with ever present Hotel light box sign. The twist is infamous cigarette brands logo graces a hotel sign instead of a grocery sign to remind us the infiltration of western products and marketing.